
For several consecutive years, Lionsgate ruled the Halloween box office with a new installment of their biggest "go-to" money maker, Saw. Like clockwork, another sequel was released to bad reviews and eager audiences - easily making the Saw franchise the unchallenged box-office champion of the Halloween season.
This got the attention of Paramount Pictures.
Wanting their piece of the Halloween pie, they decided to gamble on a small, independent "ghost story" feature they acquired to see if they might strike a chord with audiences by playing on the interest of the public's obsession with anything paranormal. On Halloween 2009, Paranormal Activity opened to strong numbers at #1 over Saw VI, the lowest-grossing installment for the franchise...